Whatchya lookin’ for?
Whatchya lookin’ for?
East Bank Neighborhood Association represents a newly unified set of Minneapolis neighborhoods, including Nicollet Island, East Bank, Dinkytown, University, Como, and Mid-City Industrial. Following a recent merger, they came to us to help shape a fresh digital presence that would celebrate the unique character of each area while bringing the full community together under one vibrant identity.
This was more than a new website–it was a fresh start. With multiple neighborhoods merging under one umbrella, East Bank Neighborhood Association needed a bran and digital platform that felt unified, welcoming, and ready to serve a wide range of residents, businesses, and visitors.
We partnered with their team to lead brand strategy, market research, logo design, content development, SEO strategy, art direction, and web design and development with Wix Studio. They described themselves as fun, approachable, and community-centered–so our challenge was to create an experience that captured that energy while staying organized, accessible, and informative.
A key part of this transformation was the logo. We designed a visual mark that reflects the diversity and connection of the newly unified neighborhoods–something bold, modern, and flexible enough to be used across signage, digital platforms, and community materials.
The result is a bold and engaging brand experience that brings their mission to life and reflects the distinct spirit of each neighborhood they represent.
Rather than treating the new website as a static resource, we designed it as a living reflection of community life. From event highlights to resident resources, the structure was build to serve both newcomers and longtime locals–making it easy to find what’s happening, get involved, or simply explore the area.
The design leans into a colorful, energetic visual system that’s modern yet rooted in local charm. Typography, iconography, and layouts were crafted to reflect the playful, welcoming tone the association envisioned. We designed with flexibility in mind–creating templates and content zones that could grow with new programs, updates, and community stories.
Photography and illustrations helped add personality and movement throughout the site, while SEO strategy ensured the site would reach people searching for events, city services, and neighborhood updates.
Built in Wix Studio, the site gave the association an intuitive, manageable platform–ensuring they could keep it fresh and active without needing ongoing development support. The result is a digital home that’s just as dynamic as the neighborhoods it represents.
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